About Us
Breaking the Mold Since 2013
Some businesses are born out of necessity. Sweet Dreams Star was born out of vision.
In 2013, at just 14 years old, Zaid Rafeek saw an opportunity where others saw a crowded market. While e-commerce was still finding its footing, he launched Sweet Dreams Star — becoming one of the first entrepreneurs in Sri Lanka to dive headfirst into digital retail. Starting a sleepwear brand as a teenage guy wasn't the conventional path. But convention was never the point.
Over a decade later, that teenage ambition has grown into a trusted name with 8,000+ happy customers — and we're just getting started.
From Bedsheets to Bedtime Luxury
Sweet Dreams Star began as a bedsheet brand, rooted in the belief that rest deserves quality. Over the years, we evolved — listening to our customers, refining our craft, and finding our true calling in premium sleepwear. Today, pyjamas are at the heart of everything we do, with a curated selection of bedsheets that carry the same commitment to comfort.
What started as a local Sri Lankan brand has grown into something bigger. We are now taking Sweet Dreams Star to the world — bringing our signature blend of comfort and elegance to customers across the US, UK, Australia, Canada, and beyond.
What We Stand For
"Premium Comfort. Accessible Luxury."
We believe the end of your day deserves as much quality as the beginning. Sweet Dreams Star represents over a decade of e-commerce pioneering — combining long-standing reliability with modern, high-end sleepwear. We aren't just a trend. We are a standard for how rest should look and feel.
The Sweet Dreams Star Feeling
When you slip into our pyjamas, we want you to feel one thing: the instant unwind.
It's the feeling of shedding the weight of the day and stepping into your own private sanctuary. Soft. Breathable. Effortlessly elegant. A quiet reward for everything you've carried since morning.
That feeling is what we design for. Every stitch. Every set.
A Decade of Dedication
If you told Zaid in 2013 that the business he started at 14 would still be thriving over a decade later — he would have believed you. Because he's been putting in the work since day one.
8,000+ customers. 10+ years. One unwavering commitment to quality.
A glimpse behind the scenes — orders packed and ready to reach dreamers across Sri Lanka and beyond.
Welcome to Sweet Dreams Star. Sleep well — you've earned it. 🌙